The rush to set up spaces on social networks to raise funds and engage with people is not necessarily a sure fire bet. Even if supporters do hang on your every word through Twitter bon mots it doesn’t mean they’ll reach into their pockets. People from not-for-profit organisations I talked to for an article published [...]
I’m sitting in the audience at the National Technology Conference being held in San Francisco. The presentation I’m attending is on “Why the donate button isn’t enough: designing program-centric appeals online”. When I say I’m in the audience, I’m not actually there. Instead I’m part of the global audience viewing the workshop online. With a [...]
When Brendon Veale from Wellington Zoo introduced me at today’s FINZ Central Division learning lunch he said I was going to shed some light on the world of online fundraising. What a big topic!!. I only had an hour so I quickly let everyone know my slightly narrower focus: an exploration of how to use [...]
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