I’ve just received an email from Svetlana who’s helping to set up the UK arm of charity giving website Global Giving. The website concept is simple: visitors “browse ways to help others around the world, pick the ones you are most passionate about, and give to the solution.”
To spread the word about the UK website Svetlana wants to tap into social media. She says:
I am looking into new and more innovating ways to market GlobalGiving. I am exploring different social media channels to increase GlobalGivings’s presence to both donors and charity partners.
In particular, Svetlana’s asking for suggestions of UK experts in social media to help non-profits acheive their goals.
My tips are below, but first, dear reader, I’d like to put Svetlana’s question to you. Make a comment if you can help.
One of the things Svetlana thinks would be helpful is to get people blogging for Global Giving, or featuring the organisation on their blogs. A first step to find bloggers would be to search for releveant blogs in Technorati or using Google Blog Search.
There are a few UK social media experts worth following up on:
There’s lots of links on each of these sites to other people working in a similar field. Plus take a look at the ICT hub supplier directory run by LASA, and you might be able to get a message asking for suggestions on to the UK circuit rider network email list.
And I can’t resist pointing towards Beth Kanter from Boston. Beth has very wide networks in this field, so making a comment on her blog or getting in touch could be useful. Incidentally Beth interviewed Global Giving’s CEO in April (see her post “Meet Donna Callejon, Chief Operating Officer of Global Giving“).
I can’t think of a better way of getting publicity from your cause than directly asking bloggers to write about your organisation or work. You’re off to a good start.
Best wishes to Global Giving UK – may you be inundated with blog posts and support .