Webinar archive: Give your website some TLC, March 2012

Here is the presentation, recording and links from my “Give your website some TLC” webinar held on 23 March 2012. This was part of the NGO website manager series one.


Webinar recording

Don’t give up if you think the sound interference in first few minutes carries on for the whole session. The problem that caused this was fixed by the time we got to the second slide (of 44).

Website links

A Few Good Web Analytics Tools
by Laura S. Quinn and Kyle Andrei, April, 2011 Idealware

Overcome the Google Analytics Learning Curve in 20 Minutes
by Danny Dover, 26 May 2010, published on the daily seo blog

How-to: Calculate the ROI of Your Online Ads
Brett Meyer, NTEN, 17 May 2011

Rough and ready user testing
The Hey, You! user-test in action
Web site usability testing: recommended procedures
by Rachel McAlpine, circa 2002 or so

Rocket science made easy: the do-it-yourself guide to user testing” book
by Steve Krug, 2009

10 Quick Usability Testing Tips
by Jacob Creech, IntuitiionHQ, May 2011

Questioning visitors – why are you here?
by Stephen Blyth, 26 April 2011

The three greatest survey questions ever asked
by Avinash Kaushik, 10 April 2007

A book that covers it all:
Web analytics: an hour a day by Avinash Kaushik

Analysis Exchange
Get some free web analytics consulting for your organisation. Each organisation matched with an experienced mentor and a willing student. I’ve had help from the Exchange, and here’s what I said about it: “Diving into Google Analytics with the Analysis Exchange”.

My collected web analytics links: http://delicious.com/sablyth/webanalytics

Specific tools


Google Analytics

5 second test

Intuition HQ




This webinar was made possible with invaluable help from:

My co-producers:

My wonderfully talented graphic designer and brand advisor Luke, of Vida & Luke Kelly Design fame



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