Give your website some TLC workshop, May 2011

Here is the presentation, links and resources from my “Give your website some TLC: a triad of usability techniques” workshop. I delivered this workshop at the Connecting Up conferences in Wellington (27 May 2011), Auckland (29 May 2011) and Melbourne (1-3 June 2011).


Links and resources

Your website doesn’t matter! Why email still rules for online fundraising” presentation
by Lauren Miller, Blue State Digital, and Dionna Humphrey, Greenpeace a care2 presentation recording

Prioritizing Websites vs Emails vs Online Outreach
Blog post by Laura Quinn, 27 August 2008

10 Quick Usability Testing Tips
by Jacob Creech, IntuitiionHQ, May 2011

A Few Good Web Analytics Tools
by Laura S. Quinn and Kyle Andrei, April, 2011 Idealware

Overcome the Google Analytics Learning Curve in 20 Minutes
by Danny Dover, 26 May 2010, published on the daily seo blog

How-to: Calculate the ROI of Your Online Ads
Brett Meyer, NTEN, 17 May 2011

Rough and ready user testing
The Hey, You! user-test in action
Web site usability testing: recommended procedures
by Rachel McAlpine, circa 2002 or so

Rocket science made easy: the do-it-yourself guide to user testing” book
by Steve Krug, 2009

Questioning visitors – why are you here?
by Stephen Blyth, 26 April 2011

The three greatest survey questions ever asked
by Avinash Kaushik, 10 April 2007

A book that covers it all:
Web analytics: an hour a day by Avinash Kaushik

Analysis Exchange
An effort from Eric T Peterson from Analytics Demystified to increase the number of people on Earth doing web analytics the right way. The Exchange connects great causes with experienced mentors and motivated students. “It’s great!!”

My collected web analytics links:

Specific tools


Google Analytics

5 second test

Intuition HQ



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